Email Campaigns and Gas Prices

Email campaigns are not easy, but used effectively can be a valuable marketing tool.

There are tons and tons of software programs on the net sift through. As Deb Higgins, Crown Point, IN of Four Seasons Virtual Tours, points out in her blog Email Advertisting, it is expected and critical to have your emails “opt-in”. You have to obtain emails from people who agree to let ou send them emails. If not your emails could be considered SPAM. So the best thing to do is start collecting those emails.

Beyond the actual implementation of an actual email campaign, there are several points to consider.

How will my customers benefit from a campaign? As I see it they can only be a good thing. It’s a fantastic way of keeping your customers up-to-date with what’s happening with virtual tours and your businesses, giving them information in a timely manner, and see that they get special announcements.

How will I benefit from an email campaign? Not only will they save time, energy and money but they will no doubtedly help to increase sales.

Will I maintain my campaign myself, farm it out or use one of the million software programs that bombard your email box every day? This is a personal preference type answer. But you need to consider:
· Your time in maintaining your email list?
· How personal do you want your campaign to be,?
· Will you do followups and when?
· Will I need reports showing how effective my efforts are?
· What type of email campaign will I use, quick announcement, newsletter, press release and as a broucher listing specials?

It all boils down to “Should I do an email campaign or not?”.

What about gas prices? They’re nearly at $4.00 per gallon in South Central Michigan. L

Sandra M. Gibson
Power Play Multi-Media Productions
South Central Michigan RTV Virtual Tour Provider
http://www.powerplaymmp.com



517-869-2707

Learn How to Finance Your Virtual Tour at NO CO$T to You

Have you used this technique to sell your tours? It’s very simple.

Banner Ads




In the lower right hand corner of our tour window is a
box that provides an opportunity to help market your customers most trusted affiliates.


180px Wide and 85px High Logo



You can sell up to 15 banner ads at price that can pay for your virtual tour. These banners link to your affiliate’s website. With the distribution of your virtual tour the exposure for your affiliate increases exponentially.

Basic distribution of a virtual tour should include MLS, your company website and your personal website. We also offer an enhanced exposure opportunity to distribute your tour to: Realtor.com, Move.com, Home.com, MSN Home Advisor, AOL Real Estate, and 75 additional National and local realtor portals. (FREE for Realtor.com showcase Listings).

A typical printed ad in a newspaper could cost as must as $400 a month. There is no comparison. Though in times gone by, the printed media was a very effective way of getting the word out about a piece of property you have for sale. However, with the explosion of the internet, no reads the printed word like they one did.

Your customers and their affiliates’ most effective flyer/broacher they have is their website. Why not draw more people to your site and keep them their longer with a virtual tour.

Some typical affiliates for realtors:

• Surveyors
• Staggers
• Appraisers
• Home Inspectors
• Title Companies
• Pest Inspection
• Attorneys
• Environmental Assessments
• Financial Planner
• Home Warranty
• Homebuilders Association
• Insurance
• Mortgage Lenders
• Newspaper Advertising
• Property Management
• Title Insurance & Closing Services
• Virtual Tours
• Web Site Services
• Wireless Communication Services
  
  Don’t let realtors be your only source for virtual tour leads; the sky’s the limit. Don’t forget airports, restaurants, parks, golf courses, resorts, stadiums, theme parks, shopping centers, marinas, boats, government facilities, motor homes, bed and breakfasts.
  

Sandra M. Gibson
Power Play Multi-Media Productions
South Central Michigan RTV Virtual Tour Provider
http://www.powerplaymmp.com/



517-869-2707

New Perception for Hot Spots

Looking at things in a different way is just one aspect of virtual tours.

Recently I checked out a fellower RTV (Real Tour Vision) Dealer's (Loop Photography, Minnesota) blog posted on RTV's blog page.

What he had to say in his blog drew me in, but his virtual tour is what really caught my attention.

Some times you use tools and never have a clue on other ways to use them. Pictures and videos are tools that display real estate, but virtual tours are another still tools that show real estate in yet a different way.

The way he used his hotspot to show a different angle in the living room pan was totally different than the way I generally think of using hotspots. I think hotspots as leading to another area/room.

This enlighted perceptive gives a new way of thing about hot spots.

Could the recent foreclosure activities be an opportunity for virtual tours in our area?

Gas pricing and the economy being as they are, we must find ways to present customers with opportunities to show their properties easier.

The Pan-O-Rider, a unique option, that let’s FSBO (For Sale By Owner) properties be listed on the internet with their own website, a custom sign, with a full color panoramic photograph of the property.

With the help of all the many benefits tours by powerplaymmp and Real Tour Vision, (one of the most recognized leaders in interactive 360 panoramic virtual tours), can provide, there is little left to want.

Just to mention a few of the standard options:
· Agent information, including picture
· Gallery links of other properties
· 360 interactive pans, Stills and Slide Show
· Stat Reports delivered regularly

The time is now to take advantage of this opportunity to display your property with a 360 interactive virtual tour by powerplaymmp and RTV.

Visit our website at http://www.powerplaymmp.com, call 517-869-2707 or email sandragibson@powerplaymmp.com for more information.

Sandra Gibson
Power Play Multi-Media Productions

Blog to the Top

Here at powerplaymmp located in South Central Michigan in the small community Litchfield, in Hillsdale County, we are dedicated to providing answers to your virtual tour needs. We showcase your product/tour in a way that keep your customers at your site longer, taking them to the next page and moving them from today into tomorrow. Powerplaymmp does thew work for you, shoot, construct and set up your tour while you sell.

Being ranked at the top of Google, Yahoo, MSN and ASK, is where we want to be. Being at the top gives us the competitive advantage in the marketplace. While blogging is fast and effective, let us not forget other means of getting to the top of these powerful search engines. As the RTV/Rock Point Marketing SEO Guide points out, this is just part of what it takes to get to the top and stay there. Relative content, external links, use of meta tags, keeping your site fresh and up to date, using key words effectively, and of course blogging can also take you there.

Sandra Gibson
Power Play Multi Media Productionshttp://www.powerplaymmp.com/
Order a Virtual Tour – 517-869-2707